A Beginner’s Guide to SEO Fundamentals

  If you’re a website owner, you may have heard of search engine optimization (SEO). People browse the internet and search for things every day. According to the Global Web Index, 60% of the world’s population has access to the internet. And did you know that 53% of B2B and B2C website traffic comes from organic search? That means more than half of your website traffic could come from search engines like Google. So you need to optimise your website for search engines to get website traffic.   Despite that, The Manifest shares that only 30% of US business owners have an SEO strategy in place. Most entrepreneurs that have tried it found it too time-consuming and have seen little SEO success.  But actually, SEO is not as complicated as it seems. Once you become familiar with the fundamentals of SEO, you’ll realise that SEO is about implementing best practices that give search engines and visitors the best chance of finding your website.  That’s why we’ve written...